The studio celebrates the milestone with new pan-European licensing deals in toys, stationery, and apparel, including a nationwide anniversary campaign with HMV and capsule collections from Fashion UK and Sahinler.
The Top 10 Global Licensors generated $208 billion in retail sales of licensed consumer products during 2024, vs. $192 billion in 2023. Over the past five years, the combined retail sales of the current top 10 have exceeded $1 trillion.
The event is the only dedicated brand licensing event in Saudi Arabia, bringing together global IP owners, regional licensees, manufacturers, retailers, and entertainment companies.
According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.