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HARI plans to expand the series universe with a 360° brand strategy, building a long-term licensing and merchandising programme across key global markets.

Shoppable CTV is gaining traction as 38% of US ad buyers increase investment in the format, while 45% of CPG marketers see it as retail media’s next frontier. Although 43% of consumers want to shop via TV, only 10% have done so, revealing a gap in adoption. With Amazon, Instacart, and Albertsons expanding shoppable CTV, the market is poised for growth.

More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.

The company will focus on "The Fixies" licensing and merchandising, including FMCG, Toys, Apparel, retail loyalty programs, and more.

"MILO", "Hero Inside", "Unicorn Academy", "Miraculous" and "Maya" are the DeAPlaneta Entertainment brands that will be present at the London event. From 24 to 26 September, it will bring together retailers, manufacturers and licensees in London to close deals and forge alliances that will make it possible to create new product lines for the most exciting IPs of the moment.