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The event is the only dedicated brand licensing event in Saudi Arabia, bringing together global IP owners, regional licensees, manufacturers, retailers, and entertainment companies.

According to Antenna, partnerships with telcos, retailers, and hardware makers accounted for 19% of U.S. SVOD sign-ups in Q1 2025, up from 12% three years earlier, with Apple TV+ and Paramount+ leading the trend.

"MILO", "Hero Inside", "Unicorn Academy", "Miraculous" and "Maya" are the DeAPlaneta Entertainment brands that will be present at the London event. From 24 to 26 September, it will bring together retailers, manufacturers and licensees in London to close deals and forge alliances that will make it possible to create new product lines for the most exciting IPs of the moment.

Additionally, the company will conduct a nationwide retail program in partnership with Alliance Entertainment, a leading distributor of movies and music to major retailers and ecommerce.The series is being financed through Joint Venture Production financing of $30 million provided by WTP SPV 1, a subsidiary of Catalyst Venture Partners.  It is non-dilutive, production financing.

The models, Aiwa, Daewoo, and Sansui will become available this month in the region, both online and through major retailers.