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For its launch the show has already boosted viewership numbers and speciafically captured the attention of younger viewers, with 39% share and has had outperformed the slot’s average on commercial target with 27.8% market share making it leader on the slot.

Blu Yazmine will produce the show for RAI2 in Italy, Satisfaction Group will handle production for France Télévisions and In Germany, Cheerio Entertainment will oversee production in Germany.

The partnership will allow Touch Inflight to predict passenger entertainment preferences, aiming to drive satisfaction and loyalty for its airline partners.

David Gallart joined the company as Chief Content Officer and Juan Navarrete joined as External Associate Consultant.

Satisfaction Iberia has hired David Llanes and Jordi Rosell as its first Content Managers. With a long track record in successful formats in Spain, they will be in charge of content, international business and executive production.