Over 30% of subscriptions are now purchased via third parties and 77% of subscription leaders are prioritizing indirect acquisition this year to combat rising direct costs.
The new pavilion will be the destination for authentic and original African stories for international B2B co-productions, content distribution, licensing deals and business meeting.
Set to premiere on ITVX this September, the franchise has sold over 3 million toys, secured 30+ licensing deals, and expanded globally through YouTube and Roblox ahead of a new game launch in 2026.
The event is the only dedicated brand licensing event in Saudi Arabia, bringing together global IP owners, regional licensees, manufacturers, retailers, and entertainment companies.
The Scottish media company has issued a profit warning as commissioning and advertising markets continue to weaken. Despite challenges, STV remains committed to its strategic transformation and long-term goals.