Search results for sports

The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.

With ad sales growth across all major categories and full sell-outs for NFL and WWE Raw sponsorships, Netflix expands global measurement partnerships, programmatic integrations, and language targeting to eight languages in its ad-supported markets.

Hub Entertainment Research’s 2025 “Monetizing Video” study finds the average U.S. household spends $83 a month on TV services, with 42% of bundle subscribers more likely to stay, while low price, binge access, and live sports remain key value drivers.

Omdia research shows sports accounted for 24% of new global pay-TV sign-ups between January and June, with Asia-Pacific leading growth and streaming services increasingly competing for rights.

In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.