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Impresa’s 2024 revenue stood at €182.3 million with an EBITDA of €18.4 million, despite a €66.2 million loss, as MFE pursues media consolidation in Iberia.

The Yle original becomes the most-watched series in Finland’s history with 10 million starts and secures deals in over ten international territories ahead of Mipcom.

The title will be released theatrically in the UK, with broadcasts on PBS’s prestigious NOVA strand, France Télévisions, and SBS Australia.

The exec brings more than 20 years of experience in the online video and broadcast industry, with senior roles spanning both established media groups and start-ups.

According to Hub's 2025 “Decoding the Default” report, 40% of consumers now begin viewing on paid streaming services, while another 17% turn to free platforms like YouTube—surpassing the 32% who default to live TV. Younger viewers show even stronger streaming loyalty, with 78% starting their sessions on digital platforms.