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On January 8, 2025, as the fires intensified, Los Angeles residents turned to local television news in record numbers:1.1 billion minutes of local TV news were watched that day. Digital platforms associated with local TV stations saw a 1,693% increase in impressions compared to the prior three weekdays. Listenership of local radio stations also increased by 40% over the average of the previous seven days.

Kantar's "Worldpanel’s Q4 2024 Entertainment on Demand" data on the British streaming market reveals a significant shift towards ad-supported streaming options, with a surge in Prime subscriptions driven by seasonal shopping.

Potential Buyers Include CVC and France's Groupe TF1, with a focus on ITV Studios

AltIndex revealed that the event made social media mentions grow exponentially, but sentiment were mixed due to complaints about buffering, video quality, and dropped streams.

The companies have inked a new deal in August 2024. Ampere Analysis revealed this has delivered exponential growth in the US for the AMC titles included in the deal.