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Illegal IPTV subscriptions in the Nordics surge to 1.5 million households—up 16% year-over-year—signaling escalating risks for media stakeholders as piracy grows across Denmark, Norway, and Sweden.

Denmark added over 500,000 new streaming subscriptions in the past year, driven by a nearly 50% surge in ad-supported services. More than 25% of households now use at least one HVOD platform, reshaping market dynamics.

Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.

According to data from Stocklytics.com, Netflix has added over $103 billion to its stock value year-to-date, marking its strongest five-month gain in absolute dollar terms over the past decade. The company ended 2024 with a record-breaking $39 billion revenue and a whopping 41 million new subscribers, more than in 2022 and 2023 combined.

Mediavision’s new report reveals a 65 percent surge in HVOD subscriptions – yet Finland remains behind in streaming uptake compared to the other Nordic countries.