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The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.

Two new series, "Most Likely to Murder" and "Kill Switch", are in pre-production. Cineflix Rights’ previous deal with Law&Crime Productions greenlit 50 hours of original true crime content.

Hit series like "The Way Out"; "Going Once, Going Twice"; "The Big Job Switch" and "The Musical Of Your Life" have been renewed for new seasons on VTM and Play4.

Antenna recently teamed up with Adobe on a custom analysis to better understand the journey of the streaming subscriber and the business impact.

Greek version to be produced by VCM Production and NEEDaFixer, whose will bring the format to primetime on the public broadcaster ERT1.