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The majority of delegates at the market’s debut hailed from Europe, followed by North America, with delegations also from Asia, Latin America, MENA, and Türkiye. Over 70 companies took meeting spaces, including Country Pavilions from Belgium, China, France, Korea, and Spain.

The 56 Nominees across 14 categories are from Argentina, Australia, Belgium, Brazil, Chile, Colombia, Denmark, France, Germany, India, Japan, Mexico, Netherlands, Poland, Singapore, South Africa, South Korea, Spain, Thailand, Türkiye and the United Kingdom.

Umay Ayaz, founder of Udea Media and The Format TV based in Türkiye, talked with Señal News about the edutainment show “Celebrity Teacher” and the company’s strategy to take it worldwide.

The series is one of Türkiye’s highest-rated drama series of the past five years.