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According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.

The brand has experienced remarkable growth in the Thai market after a deal with Boomerang Thailand, and it has successfully launched in the CIS.

The animated series is now present in over 150 territories worldwide, with latest sales including:  HRT in Croatia; RTVS and JOJ for Slovakia; YLE Finland; Radio Canada for French Canada; TVP in Poland, Truevisions in Thailand and PCCW for Hong Kong.

Premium OTT Drives 10% Higher Brand Recall and Increased Ad Engagement. Smart TV Growth and CTV Advertising Present New Opportunities for Marketers.

This expansion builds on the success of the Paramount+ branded destination on beIN’s leading OTT player in the MENA region, ‘TOD’, announced in 2024. Deals for the branded destinations include: Greece, Belgium, Africa, India, Philippines, Thailand, Middle East and North Africa, and Korea.