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The partnership between Vietnam Television and Tokyo Broadcasting System Television marks a new phase of international content collaboration, with a focus on co-developing formats and human capital across both markets.

Gyokuro Studio based in Tokyo is a newly established studio that aims to develop 10 unscripted titles each year, reaching a total of 100 titles over the next 10 years, with plans to distribute them to audiences worldwide.

Founded in 1987 in Austin, Texas, SXSW is best known for its conference and festivals that celebrate the convergence of tech, film, music, education, and culture.

This variety show format has commenced filming at TV Asahi’s main studio in Roppongi, Tokyo and brings together two of the biggest forms of artistic performance – singing and dancing – creating a new benchmark in competition television.

The two parties will enhance their production expertise through regular workshops in Osaka, Tokyo, and Seoul. These workshops will bring together the talents of Japan and Korea to develop new hit dramas for the Japanese market and to capture the global audience.