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According to Nielsen, broadcast and cable accounted for 57.6% of ad-supported viewing in 2025, compared to 42.4% for streaming. The report also notes that seven different streaming platforms ranked among the year’s top-performing assets.

Netflix’s ad-supported tier now reaches 94 million users across 40 countries, accounting for over 40% of new sign-ups in available markets. The platform also partners with 20+ third-party firms to enhance ad measurement and transparency.

The new NEO platform delivers ad performance up to 3x more effective than traditional campaigns, while DemoDirect taps into data from 95 million devices to boost linear audience precision. Both tools will expand across Warner Bros. Discovery’s portfolio throughout 2025.

At its 2025 Upfront, TelevisaUnivision unveils new content-first strategy, expanded sports and music offerings, immersive ad formats on ViX, and exclusive partnerships with Concacaf, Bresh, and iHeartMedia.

The company will unveil new content and capabilities. Additionally, Shakira announced that her song "Puntería" will be the official song of TelevisaUnivision's 2024 Copa America coverage.