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The collaboration will expand the company's reach in the U.S., Mexico and Latin America.

The expanded partnership builds on VIDAA's initial launch of Paramount+ on VIDAA devices in the US last May.

the Viaplay streaming service app will be pre-installed on all Hisense Smart TVs sold in Viaplay’s current direct-to-consumer markets and in North America, where Viaplay will launch in early 2023.

Users can now access Gusto's content on VIDAA Smart TV OS.

The leading free streaming television service to expand global reach launching across 22 countries on Hisense’s new embedded streaming platform – Vidaa.