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Fracterra will offer a futuristic virtual city where visitors can explore, interact, and discover new worlds spanning youth IPs, toy brands, cultural experiences or the work of independent producers.

With more than two decades of international experience, he will be leading production and development by incorporating innovative technologies across all of the company's locations.

Experienced and emerging creatives have been selected for a three-month program that includes an in person workshop, online masterclasses and a grant of up to $20,000 to develop their projects.

Hosted at the town’s Kiwi Park, a five-acre wildlife sanctuary dedicated to the conservation of New Zealand’s native species, tickets for LUMA Enchanted go live on April 25, with the experience running through winter 2025.

The brand has experienced remarkable growth in the Thai market after a deal with Boomerang Thailand, and it has successfully launched in the CIS.