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The company considers this appointment a key step to reinforce the studio’s presence in major international markets. With nearly two decades of experience in content distribution, Zamora joins Secuoya Studios after serving as Executive Director for Iberia at Sony Pictures Entertainment.

The exec brings more than 20 years of experience in the online video and broadcast industry, with senior roles spanning both established media groups and start-ups.

Horowitz Research finds that 63% of NFL fans engage on social media during games, 51% shop live, and 45% interact through features like alternate camera angles and mini-games—signaling new monetization and fan engagement opportunities.

With its recent rebrand, Mediaset Infinity has cemented its place as the company’s flagship digital platform, with premium option Infinity+ that offers additional benefits aimed at improving the user experience.

Ferreira will report directly to Mireia Carrillo, CEO of Zinko Media, and will be responsible for content sales across broadcast and digital platforms, leveraging his extensive experience in trade marketing, business development, and customer engagement.