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The Welsh pubcaster has introduced a new Head of Streaming and Digital role; will foster Hansh brand to connect with younger audiences, and two new digital content creator positions are open.

The Opto SIC original, produced by SP Televisão, was the only Portuguese title recognized at this year’s New York Festivals, reinforcing its global appeal and impact with younger audiences.

More sports fans are turning to streaming as their primary destination for live games, with 69% now watching at least some sports on SVOD platforms—on par with broadcast (66%) and cable (63%). Younger viewers are driving this shift, with 48% of fans under 35 subscribing to a streaming service specifically for sports.

In the US, from September 2022 to August 2024, during major sporting events like Super Bowl and Copa América the co-viewing rate was nearly 50%, with a 20-point gap in co-viewing between Hispanic and Black viewers, and a 10 to 15-point gap between younger and older viewers.

For its launch the show has already boosted viewership numbers and speciafically captured the attention of younger viewers, with 39% share and has had outperformed the slot’s average on commercial target with 27.8% market share making it leader on the slot.