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NBC's Tokyo Olympics broadcast draws in record low Summer game viewership rates 10 AUG 2021

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NBC's Tokyo Olympics broadcast draws in record low Summer game viewership rates

The long-anticipated, delayed event amassed a total of 15.5 million average throughout its 17-day ordeal. Despite representing declines since the network's similar broadcasting in Rio in 2016, this year's competition received the largest-ever digital viewership rate, as well as a spike in ad sales.