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Señal News > 2023-consumer-survey-report

Latest news of 2023-consumer-survey-report

Ad-avoidance and inflation: the two new main challenges for marketers 21 DEC 2023

Data

Ad-avoidance and inflation: the two new main challenges for marketers

Marketers are up against two major challenges when it comes to reaching and ultimately influencing audiences: the prevalence of ad-avoidance and the effects of inflation, Nielsen noted in its latest “2023 Consumer Survey Report.”