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Señal News > ad-spend

Latest news of ad-spend

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency 5 JUN 2025

Trends

Programmatic CTV Ad Spend to hit $27B in 2025 amid calls for greater transparency

As investment in programmatic CTV climbs toward $46.9 billion by 2028, Gracenote reveals only 14.3% of sports ad inventory includes league data and just 17.9% includes team information, highlighting critical issues in content visibility and targeting accuracy.
GLOBAL AD-SPEND REBOUNDS FROM THE COVID-19 DOWNTURN 16 JUL 2021

Data

GLOBAL AD-SPEND REBOUNDS FROM THE COVID-19 DOWNTURN

Spend on advertising rose 23.6% to a total of US$157.6 billion in the second quarter of 2021 – a new high for a Q2 period and the strongest rise in over a decade, according to a new WARC Data report.
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