Latest news of ad-spending
28 JUL 2020
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TV AD SPEND WILL DECLINE IN FRANCE AND GERMANY
Broadcasters in both countries have seen a rapid increase in cancellations of ad campaigns across many industries in H1 2020, according to eMarketer report.
13 APR 2020
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HOW THE CORONAVIRUS WILL CHANGE USA'S AD SPENDING?
US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020, which is about $6 billion to $8 billion less than we expected, according to our latest estimates.
22 NOV 2019
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TOTAL AD SPEND IN UK CONTINUES TO SLOW, OOH ADVERTISING REMAINS A BRIGHT SPOT
Growth in total ad spending in the UK continues to slow, weighed down by the uncertainty of Brexit dragging into the 2019 holiday season and unfavorable comparisons to 2018 total ad spend, which got a bump from the World Cup.