Latest news of ad-supported
22 OCT 2025
Streaming
Fawesome strengthens Spanish-Language streaming offering with major content deals
The platform reports year-over-year growth in Spanish-language viewership and secures major deals with top distributors including TV Azteca, Caracol, and Hemisphere to stream thousands of hours of culturally resonant content.
31 JUL 2025
Markets
UK viewers embrace ad‑supported CTV as platform engagement grows across demographics
In 2025 more UK consumers prefer AVOD (42%) over BVOD or SVOD (each 36%), while 73% favor watching sports on big-screen devices and interactive ad features attract up to 24% of 18–24‑year‑olds.
7 JUL 2025
Trends
USA: Ad-Supported streaming faces challenges with Gen Z engagement
According to eMarketer, nearly 40% of US Gen Z adults avoid ad-supported streaming entirely, posing a significant hurdle for AVOD and FAST platforms amid broader audience growth.
23 JUN 2025
Markets
Netflix Ad tier viewing in Western Europe grew 32% in six months
Subscribers to Netflix’s Standard with Ads plan in the UK, France, Italy, Germany and Spain watched 152.7 million hours more in April 2025 than November 2024.
12 JUN 2025
Trends
Streaming: SVOD brands shift from advertising to bundling
88% expect higher acquisition costs in 2025, 80% are cutting at least one digital channel, and 90% are adopting bundling—seen as delivering higher-quality subscribers and better ROI.