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US: Ad-Supported SVOD subscriptions reach 100 Million 9 JUN 2025

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US: Ad-Supported SVOD subscriptions reach 100 Million

The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.