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Horowitz’s latest “State of OTA 2022” report, released late in 2022, found that 7 out of 10 Netflix users who password share would be willing to pay full price for the service if they could no longer share access.

Gen Zers who are 13-17 spend a slightly greater proportion of their viewing time with non-TV content, while older Gen Zers are more likely to devote a greater proportion of viewing time to professional TV content, according to Horowitz’s latest report.

This year, 18% TV content viewers report having a digital antenna, consistent with 2021, though lower than penetration during the pandemic, when antenna adoption and usage spiked, according to Horowitz.

Streamers now only spend 1 in 3 hours using traditional platforms, with the majority of their viewing time spent streaming, according to Horowitz’s latest “State of Viewing and Streaming 2022” report.

Seven in ten Latinx TV content viewers watch Spanish-language programming –up 11% from last year–, and two-thirds watch international content, according to Horowitz Research’s latest report.