Latest news of adriana-waterston

Long-Form TV remains relevant for Gen Z 1 FEB 2024

Data

Long-Form TV remains relevant for Gen Z

A new research by Horowitz Research shows that young Americans are almost as likely to be viewers of professionally produced TV content as they are non-TV content.
What are the sociopolitical attitudes of Asian American audiences? 30 NOV 2023

Data

What are the sociopolitical attitudes of Asian American audiences?

Asian Americans are generally more aligned with liberal or progressive values than more conservative ones, according to a new Horowitz study examining the sociopolitical attitudes of multicultural Americans.
How important is original local-themed content for Asian audiences? 31 MAY 2023

Data

How important is original local-themed content for Asian audiences?

According to the new “Focus Asian Volume 1: Subscriptions” report by Horowitz Research, 6 in 10 (61%) Asian TV content viewers watch Asian-language content at least occasionally.
What are the streaming preferences of Latinx viewers? 12 MAY 2023

Data

What are the streaming preferences of Latinx viewers?

Latinx TV content viewers in the United States over-index for having subscription streaming services compared to total market consumers, according to the newly released “Focus Latinx Volume 1: Subscriptions” report by Horowitz Research.
69% viewers in the United States use free streaming services at least monthly 29 MAR 2023

Data

69% viewers in the United States use free streaming services at least monthly

Nearly 7 in 10 (69%) TV content viewers in the United States use free streaming services at least monthly, a sharp increase from 42% in 2019, according to Horowitz’s latest study.