Latest news of advertising-association

New AA/WARC forecasts show advertising is expected to rise by 6.3% to reach £45.2bn in 2025. Further growth is forecast for 2026, with an anticipated rise of 5.6% lifting the UK ad market’s value to £47.8bn next year. Total TV spend grew by 3.8% to a total of £5.3bn last year. Channels that saw a boost in spend during 2024 included online display, which gained an overall increase of 15.1%.

Advertising Association/WARC reported adspend reached £19.6bn in the first half of 2024, ahead of expectations.

Advertising Association/WARC Expenditure report forecasted a £9.7bn spend for Q2 following Men’s Euros and snap General Election, with FY 2024 forecast up 7.7% to £39.4bn.

The total investment sum for that year reached £36.6 billion. New forecasts show ad market’s value is set to reach £38.8bn this year and top £40bn by 2025.

The value of the UK’s advertising market will grow by 9.2% in 2022, to a total of £34.9 billion, the latest Advertising Association/WARC Expenditure report has forecasted.