Cinema giants, such as Cinemark and AMC have USD 500 million to survive the crisis. Despite plans to reopen with small, genre films over the summer, theaters are concerned about the decline in theater ticket sales.
Starting on the 10th of April with the “Trolls World Tour” release, each movie will be offered for a 48-hour rental period for the price of $19.99 in the U.S.. The films will be available for rental on iTunes, Amazon, and other digital platforms.