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Señal News > alan-bullock

Latest news of alan-bullock

How often AVOD users click on ads or purchase items in those ads? 16 NOV 2022

Data

How often AVOD users click on ads or purchase items in those ads?

Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.