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Señal News > alan-bullock

Latest news of alan-bullock

How often AVOD users click on ads or purchase items in those ads? 16 NOV 2022

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How often AVOD users click on ads or purchase items in those ads?

Nearly one in four users (23%) of ad-supported OTT services said they often click on ads that they watch, and the same percentage often buy things they see advertised, according to new research from Parks Associates.