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The deal includes additional bundling opportunities, special offers and more. This continued alliance aims to deliver additional value to subscribers while celebrating the unique strengths of both companies.

The direct-to-consumer bundle is priced at $14.99/month, a 25% savings for both apps. This standalone offering is a first-of-its-kind for Starz, and soon, Starz subscribers will have the opportunity to curate a personalized bundle that aligns with their individual entertainment preferences.

The company hired Jimmy Hilburn as Chief Marketing Officer and Susan Ievoli as Senior Vice President, Publicity, Events, and Awards. Robin Chacko was promoted to Executive Vice President, Direct-to-Consumer.