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Señal News > allison-goreham

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USA: New strategies are getting the most out of CTV advertising 1 NOV 2023

Data

USA: New strategies are getting the most out of CTV advertising

Time spent with connected TV (CTV) by US adults will be within one hour of linear next year, at 2 hours and 3 minutes (2:03) and 2:48 per day, respectively, according to our forecasts.