The global ad market is on course to reach a value of US$1 trillion in 2025, with more than half of this money paid to just three companies – Alphabet, Meta and Amazon –, according to WARC Data.
El servicio de streaming de Alphabet presentó "Super Thanks", una nueva herramienta para que los creadores de videos obtengan dinero de los fanáticos. Estará disponible para miles de creadores en 68 países.
Margrethe Vestager, la funcionaria antimonopolio de la Unión Europea detalló los nuevos límites que se intentan imponer a Google, Amazon, Facebook, otras compañías para frenar su presunto comportamiento anticompetitivo.
The company launched YouTube Select, a new program to help advertisers reach more valuable viewers who watch content on their TV screens, in an effort to retain advertising revenue during these times of pandemic.