Latest news of aluma
21 JUL 2023
Data
One-third of SVOD buyers in the United States are set to reduce subscription spending
New research from Aluma Insights finds 35% of subscription video-on-demand customers are spending too much on streaming services and are looking to cut back.
9 FEB 2023
Data
How much are US consumers spending on streaming subscriptions?
US consumer spending on subscription streaming rose to US$7.9 billion in the fourth quarter of 2022, with growth slowing slightly to 15.4%, according to new data from The Digital Entertainment Group.