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Señal News > amazon-mgm

Latest news of amazon-mgm

Retention over Reach: Why genre alignment, not scale, is the key to streaming growth 5 SEP 2025

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Retention over Reach: Why genre alignment, not scale, is the key to streaming growth

Despite aggressive platform consolidations, subscriber churn remains high—data shows that aligning theatrical IP with targeted genre clusters and audience demos drives stronger retention than content volume alone.