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The office signals the full integration of WarnerMedia’s business in the region that includes Warner Bros., HBO and Turner brands. It also houses the new streaming platform HBO Max, which is expected to launch in its first Asian markets in the future.

Malhotra will help the service expand into various Asian markets to aid its goal of reaching 61 markets by the end of this year, which also include territories in Latin America and the Caribbean. It will debut in 39 additional regions across Latin American and the Caribbean at the end of this month.