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Señal News > amit-shetty

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FAST platforms ad spend market share decreased 64% globally 26 JUL 2024

Trends

FAST platforms ad spend market share decreased 64% globally

A research by Pixalate revealed that Samsung Smart TV was the only CTV platform to see higher Invalid Traffic (IVT) rate on FAST apps vs. non-FAST apps; Ad spend SOV declined across Roku, Amazon Fire TV, Samsung Smart TV and Apple TV (-44%).