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With 80% of UK fans following both men’s and women’s sports and 47% of Europeans interested in women’s football, demand is clear. Yet media rights remain bundled or undervalued, leaving significant revenue potential unrealized across digital and broadcast platforms.

Netflix’s love affair with South Korean content is set to continue In the second half of 2024, South Korean content was streamed for 7.7bn hours, around 8% of all viewing on Netflix. This outpaces content from major markets, including the UK, Japan, and Spain.

According to Ampere, the acquisition would position MFE among the top players in Europe, with €3.6 billion in combined TV ad revenues and a stronger presence in key markets beyond Italy and Spain.

According to Ampere, North America’s share of new Scripted series fell to 37% in H2 2024, while Asia Pacific reached a record 20%, driven by rising investment in local Originals across Japan, India, and Thailand.

Ampere's recent analysis shows that personalized recommendations now drive 26% of global viewing decisions, beating word-of-mouth at 23%. Among 25–34-year-olds and parents of young children, that figure jumps to 30% and 31%, respectively.