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In August 2022, Snapchat decided to discontinue all investment in its content production entity. Ampere Analysis looked back on the company’s journey in commissioning vertically-shot Originals for its platform.

US-produced content is almost as popular among Polish Internet users as locally-produced content, particularly among younger demographics, Ampere Analysis noted in its latest report.

According to a new report by Ampere Analysis, Asia Pacific will be the most critical growth region for Netflix’s ad tier, with one of the most significant increases in revenue and the greatest average revenue per user (ARPU) uplift.

Western Europe will generate annual revenues of $1.9bn for Netflix from advertising by 2027, more than the United States and almost as much as North America.

Younger viewers are more likely to engage with ancillary sports content including social media content, betting, sports video games, sports documentaries, and fantasy sports games, according to Ampere Analysis.