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USA: New shifting patterns for streaming advertising models 11 JUL 2025

Trends

USA: New shifting patterns for streaming advertising models

On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.
Short-Form video surpasses streaming and gaming as daily media champion 2 JUL 2025

Trends

Short-Form video surpasses streaming and gaming as daily media champion

Over 60% of the global online population now watches short-form content daily—surpassing broadcast TV (47%), long-form streaming services (46%), and gaming (34%)—thanks to algorithm-driven platforms across all age groups.
YouTube, a key platform for TV and Film, now reaches 38% of global users 21 MAY 2025

Trends

YouTube, a key platform for TV and Film, now reaches 38% of global users

YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.
Streamers to spend $95 billion on content in 2025, surpassing broadcasters 4 FEB 2025

Forecasts

Streamers to spend $95 billion on content in 2025, surpassing broadcasters

Recent stats from Ampere Analysis predict that global content spending will increase by just 0.4% year-on-year to reach $248bn in 2025.
Global content commissions declined by 5% in 2024 30 JAN 2025

Trends

Global content commissions declined by 5% in 2024

According to Ampere Analysis, December marked the lowest point, with just 973 new titles announced globally, down from 1109 in December 2023.