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On traditional broadcast and cable TV, ad breaks are typically placed during the rising action of a program. By contrast, tech-led and free streaming platforms take a different path: both tend to reduce the number of ads as an episode progresses.

Over 60% of the global online population now watches short-form content daily—surpassing broadcast TV (47%), long-form streaming services (46%), and gaming (34%)—thanks to algorithm-driven platforms across all age groups.

YouTube reaches 84% of internet users monthly, with 34% of long-form viewers using Smart TVs. In Asia Pacific and Latin America, engagement with TV and film content on the platform hits 45% and 40% respectively.

Recent stats from Ampere Analysis predict that global content spending will increase by just 0.4% year-on-year to reach $248bn in 2025.

According to Ampere Analysis, December marked the lowest point, with just 973 new titles announced globally, down from 1109 in December 2023.