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The data comes from new research by Ampere Analysis, which reveals that TV or movie adaptations of video games drive average player growth of almost 140%—far higher than the uplift generated by game-based activations alone.

Netflix, Disney+, and Amazon Prime Video each invested over €2B in 2024, accounting for more than 80% of global streamers’ €8.5B outlay—34% of total spending on European originals.

Under a seven-year agreement worth $1.1 billion annually, UFC rises to become the tied-eighth most valuable sports franchise in the U.S., with rights now included at no extra cost on Paramount+, marking a dramatic shift from pay-per-view distribution.

Driven by the rising appeal of Anime and Dramas, Japan’s share of non-US franchises on Netflix North America jumped from 13% to 29% between Q2 2022 and Q2 2025, while UK franchises declined from 26% to 17%, according to Ampere Analysis.

According to Ampere Analysis’ Commissioning data, for example, from Q3 2022 to Q2 2025, 127 TV or movie titles based on game IPs were commissioned.