A new report from Ampere Analysis highlighted a rise in consumer willingness to watch international content, allowing streamers to commission more cost-efficiently and still satisfy the audience's appetite for new content.
Cheaper ad-funded tiers like the ones Disney+ and Netflix will launch by the end of this year could prove an effective way for families to reduce their spend on video services, Ampere Analysis noted in its latest report.
Ampere Analysis reported that those with access to live coverage of the English Premier League at home has increased from 72% of UK fans to 80% in 2021.
Viewing habits across the big five European markets are shifting online. According to Ampere Analysis, 48% of UK internet users now report that online services are the main way they watch content, up from 37% in Q1 2018.