Latest news of antenna
21 MAY 2025
Markets
USA: Ad-supported surges to 46% of SVOD Market, driving majority of new subscriptions in 2025
Nearly 100 million U.S. subscriptions now include ads, with 75% of streaming users having tried an ad-supported plan. Ad tiers accounted for 71% of net adds across Premium SVODs over the past nine quarters.
6 JAN 2025
Markets
USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024
Antenna’s annual subscription report revealed that while millions of consumers continue to join the Premium SVOD market, the pace of new subscriber growth has slowed.
13 SEP 2024
Trends
USA: Specialty SVOD growth outpaced Premium SVOD
A new edition of Antenna’s "State of Subscriptions” report revealed that the category increased by 26.9% YoY in 2023 and 19.8% into 2024.
23 AUG 2024
Trends
Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics
A research by Antenna observed 2.8M sign-ups to Peacock between July 25 and July 31, approaching levels of other major events, such as the NFL.
12 AUG 2024
Trends
USA: SVOD services added 1.9M new users in the second quarter of 2024
A new research by Antenna revealed that SVOD growth slowed in Q2 2024, with 45.3 million new subscriptions and 43.3 million cancellations, leading to a net gain of 1.9 million subscribers.