Latest news of antenna

USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024 6 JAN 2025

Markets

USA: Premium SVOD added 3.5 million new subscribers quarterly in 2024

Antenna’s annual subscription report revealed that while millions of consumers continue to join the Premium SVOD market, the pace of new subscriber growth has slowed.
USA: Specialty SVOD growth outpaced Premium SVOD 13 SEP 2024

Trends

USA: Specialty SVOD growth outpaced Premium SVOD

A new edition of Antenna’s "State of Subscriptions” report revealed that the category increased by 26.9% YoY in 2023 and 19.8% into 2024.
Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics 23 AUG 2024

Trends

Peacock’s average daily sign-ups grew 5.6x ahead of the Olympics

A research by Antenna observed 2.8M sign-ups to Peacock between July 25 and July 31, approaching levels of other major events, such as the NFL.
USA: SVOD services added 1.9M new users in the second quarter of 2024 12 AUG 2024

Trends

USA: SVOD services added 1.9M new users in the second quarter of 2024

A new research by Antenna revealed that SVOD growth slowed in Q2 2024, with 45.3 million new subscriptions and 43.3 million cancellations, leading to a net gain of 1.9 million subscribers.
USA: the SVOD market growth is slowing down 17 JUN 2024

Forecasts

USA: the SVOD market growth is slowing down

A report by Antenna revealed the industry is now moving from its rapid expansion phase to a more mature stage marked by stable growth, strategic pricing adjustments, and an increased focus on profitability.