Latest news of antenna
27 NOV 2025
Trends
Forget mega-mergers: strategic alliances and niche bundles emerge as the future of media growth
New data and market dynamics show that mid-tier consolidations, audience-aligned partnerships, and innovative cross-platform bundles offer more sustainable value than billion-dollar takeovers, with companies like A24, Crunchyroll, and Paramount+ primed for strategic plays.
21 NOV 2025
Markets
USA: ESPN and FOX One attract 5.3M streamers in DTC launch surge
According to Antenna, ESPN’s new streaming tier reached 3 million cumulative sign-ups while FOX One attracted 2.3 million in just over two months, signaling a decisive shift in how audiences consume live sports content.
4 SEP 2025
Trends
USA: Specialty SVOD slows, now reaching one-third of subscribers
According to Antenna’s Q3 2025 State of Subscriptions report, Specialty SVOD subscriptions grew 12% YoY by mid-2025, down from 22% the previous year, showing a maturing but still vital segment
18 AUG 2025
Markets
US: Specialty SVOD outpaces premium growth but shows signs of slowdown
The U.S. streaming market closed Q2’25 with 339M subscriptions, including 20% in Specialty, Sports, and vMVPD services; Specialty SVOD grew 12% YoY, while overall streaming added a net 6M subscriptions.
9 JUN 2025
Markets
US: Ad-Supported SVOD subscriptions reach 100 Million
The U.S. market nearly doubled its ad-supported premium SVOD subscriptions from 53M to 100M in just two years. As of Q1 2025, 65% of these were new users, while Netflix led in internal migration, with 40% of its ad-tier subscribers switching from ad-free plans—compared to just 6% for other platforms.