Latest news of antenna

USA: the SVOD market growth is slowing down 17 JUN 2024

Forecasts

USA: the SVOD market growth is slowing down

A report by Antenna revealed the industry is now moving from its rapid expansion phase to a more mature stage marked by stable growth, strategic pricing adjustments, and an increased focus on profitability.
USA: Ad-supported plans became the main source of new users 27 MAY 2024

Trends

USA: Ad-supported plans became the main source of new users

According to data from Antenna, 51% of streaming platform’s gross additions came from their ad-supported options, with this number rising to 54% in the first quarter of 2024.
¿Cuál es la siguiente etapa del streaming en Estados Unidos? 20 MAY 2024

Forecasts

¿Cuál es la siguiente etapa del streaming en Estados Unidos?

Jonathan Carson, Cofundador y CEO de Antenna, y Brendan Brady, Director de Estrategia, detallan datos recientes sobre la situación actual del segmento streaming en el país y su proyección a futuro.
USA: SVOD subscriptions are heading into a new era 28 FEB 2024

Data

USA: SVOD subscriptions are heading into a new era

According to Antenna’s latest report, although acquisitions keep increasing, so did the churn rate, forcing the biggest SVOD players to shift their focus to a more advanced subscriber management.
What is clear and what is still unclear in the sports streaming landscape? 14 NOV 2023

Data

What is clear and what is still unclear in the sports streaming landscape?

In its latest report, Antenna took stock of consumer subscription behavior to assess the elements of the sports streaming landscape that seem clear versus those that remain unclear.