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Big Picture Licensing will oversee and manage all elements of the “Hero Inside” licensing program in the territory and will provide support for international licensing efforts as needed.
Antonella Ceraso, International Consumer Product Director, and Gianluca Ferrara, Head of Italy and International Head of Toys, will showcase the company's latest licensing opportunities and innovations.
The exec will be Head of Italy & International Head of Toys for Kids & Family Division. He has occupied several positions with incremental responsibility in the Marketing & Sales department at Giochi Preziosi Group. Ferrara’s position is a newly created one.