Latest news of anything-goes
4 SEP 2025
Streaming
"Anything Goes" becomes most-watched telenovela in Globoplay history
The primetime drama reached over 134 million viewers, broke records for unique users and on-demand consumption, and drove 76 brand activations across 16 sponsors—marking Globo’s highest-grossing primetime production in Brazil.
19 AUG 2025
Ad Sales
Globo innovates by blending fiction and reality in "Anything Goes" commercial campaigns
The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.
19 AUG 2025
Publicidad
Globo innova al fusionar ficción y realidad en campañas comerciales de "Vale Todo"
La telenovela integra 16 marcas en 76 acciones de branded content, alcanzando a más de 125 millones de personas en Brasil y aumentando en 12% el consumo de telenovelas en Globoplay.
14 JUL 2025
Trends
"Anything Goes" breaks record as Globo’s highest-grossing primetime telenovela in history
In just three months on air, "Anything Goes" has already reached over 125 million people, impacting nearly 80% of Brazilian households. On Globoplay, it led to a 12% increase in on-demand telenovela consumption.