Latest news of anything-goes

The rebooted telenovela, already watched by over 143 million Brazilians, leads its time slot in Uruguay and becomes Globo’s most-watched title on Globoplay.

The primetime drama reached over 134 million viewers, broke records for unique users and on-demand consumption, and drove 76 brand activations across 16 sponsors—marking Globo’s highest-grossing primetime production in Brazil.

The telenovela integrates 16 brands across 76 branded content activations, reaching over 125 million viewers in Brazil and driving a 12% rise in Globoplay’s telenovelas consumption.

La telenovela integra 16 marcas en 76 acciones de branded content, alcanzando a más de 125 millones de personas en Brasil y aumentando en 12% el consumo de telenovelas en Globoplay.

In just three months on air, "Anything Goes" has already reached over 125 million people, impacting nearly 80% of Brazilian households. On Globoplay, it led to a 12% increase in on-demand telenovela consumption.