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Señal News > app-hopping

Latest news of app-hopping

What is “app hopping” and why is it getting more common among streaming users? 25 AUG 2023

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What is “app hopping” and why is it getting more common among streaming users?

One-sixth of adults that subscribe to SVOD services regularly “hop” between these apps, signing up for a service for a limited time then cancelling once a specific end is met, according to new research from Aluma Insights.