Latest news of arnaud-frade
15 DEC 2023
Data
Asia: streaming and digital grows, but TV still dominates ad budgets
Nielsen’s Consumer & Media View (CMV) data reflects Asia’s rapid adoption of digital platforms, with 64% of viewers now opting for streaming video services.
25 APR 2023
Data
Asia: Digital advertising spend jumped 64% in 2022
Investment in advertising in Thailand, Indonesia, Singapore, Malaysia, Philippines, South Korea and Taiwan jumped by almost US$55 billion in 2022 – an overall increase of 12%, according to new data from Nielsen.