Latest news of ashwin-navin
31 OCT 2023
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Are Millennials the Key for Ad-supported Streaming Success?
Samba TV released its "Guide to Targeting Millennials" study, focused on the millennial demographic that covers over 72M U.S. adults with more than $2.5 trillion in spending power,
22 JUN 2023
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Why representation is a deciding factor when consumers choose what to watch?
Cast diversity is a key indicator of viewership among diverse households, according to Samba TV’s “State of Diversity on TV” report, an analysis of representation across top TV shows of 2023 and how that representation impacts viewership.
24 JUN 2022
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Which company is the leader in TV data capabilities?
Market research firm Frost & Sullivan announced the release of a new industry report naming Samba TV as the leading provider of television data capabilities.