Asia Pacific OTT TV episodes and movie revenues will reach US$52 billion in 2028, up by 56% from the US$33 billion recorded last year, according to Digital TV Research’s latest report.
According to Kagan's 2022 survey of OTT partnerships and virtual multichannel services, Asia-Pacific multichannel operators have become hybrid providers, with traditional multichannel and virtual multichannel or over-the-top subscription offerings launched in recent years.
India will remain the largest market in size ex-China, with growth powered by DTH satellite platforms; Korea is the second largest contributor, driven by telco IPTV. Revenue growth in 2022 will be driven by India, Korea, and the Philippines.
According to a new report by Ampere Analysis, Asia Pacific will be the most critical growth region for Netflix’s ad tier, with one of the most significant increases in revenue and the greatest average revenue per user (ARPU) uplift.