Live entertainment collective launched to capitalise on the success of Balich Wonder Studio. Investment in agence black lemon marks first move in France.
Balich Wonder Studio, part of media and entertainment powerhouse Banijay, announced the appointment of Tom Van Hemelryck as Group Chief Business Officer. In this way, the experienced talent concludes two decades working with PRG Group
The business will now look to broaden its efforts in sportainment, documentary, and digital via new partnerships, content investments, and M&A. The move will not venture into broadcast and streaming rights.
Banijay has signed an agreement to acquire a majority stake in Balich Wonder Studio, aiming to build a stand-out, global media and entertainment powerhouse.