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Over 13% of UK consumers now stream more than four hours a day, equating to 60 full days of viewing each year. Gen Z leads in consumption, yet 62% of Gen X remain the primary payers for streaming subscriptions.

US consumers now manage an average of 5.4 subscriptions each, and 44% say they've received services for free via bundled offers. 63% want one app to manage all their subscriptions.

More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.

A report by Bango revealed key differences in each generation’s behavior and how they manage subscriptions.

The Bango global trends report dived into the growth of subscription-based services across the U.S., Europe, and Latin America, emphasizing the increasing competition and the rise of "Super Bundling," which consolidates multiple services into a single, seamless user experience.