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More than half of subscribers (55%) now get these ‘indirect’ subscriptions via their cell phone providers, while 34% access and pay for them through a retailer. 44% now get a subscription they used to pay for free of charge, thanks to a bundled deal — rising to 55% for 18-24 year-olds.

A report by Bango revealed key differences in each generation’s behavior and how they manage subscriptions.

The Bango global trends report dived into the growth of subscription-based services across the U.S., Europe, and Latin America, emphasizing the increasing competition and the rise of "Super Bundling," which consolidates multiple services into a single, seamless user experience.

A research by Bango provided new insights into the robust, yet evolving, European subscription market.

A report by Bango showed the impact of ad-funded content and bundling on streaming and subscription habits.