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Through this alliance, Havas India will leverage Banijay Asia’s unmatched expertise in storytelling, entertainment IP, and content innovation to deliver differentiated, culture-shaping work for its clients. The collaboration will enable Havas India to move beyond conventional advertising and bring the power of entertainment-led brand storytelling to the heart of its creative solutions.

TrueVisions NOW partners with Deepak Dhar’s CreAsia Studio to launch "Race to Space Thailand". The Space Exploration & Research Agency joins the mission as its backbone, working alongside CreAsia Studio to bring this 'out-of-the-planet' experience to life.

Partnership aims to build India’s biggest creator-driven content ecosystem, uniting talent, brands, and storytelling under one powerful banner.

As part of this alliance, Banijay Asia will take the helm in producing Playground, NODWIN Gaming’s flagship gaming reality show that has redefined the intersection of gaming, entertainment, and influencer culture in the region.

Based in Mumbai, Banijay Asia will have exclusive access to BBC Studios’ extensive unscripted and scripted format catalogue