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A new research by Barb revealed that the SVOD penetration in the UK has seen an increase of 0.7m households since Q4 2023.

The rise was boosted by returning favorites and a slate of innovative new shows. Channel 4 streaming reached more young viewers (16-34) than any other commercially funded broadcaster.

The data comes from the Establishment Survey conducted by the british organization Barb indicates that 65%.4 UK households had access to a SVOD service in Q4 2023, representing a slight decrease from 67.3% in the previous quarter.

MetaBroadcast and Gracenote announced a three-year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.