The data comes from the Establishment Survey conducted by the british organization Barb indicates that 65%.4 UK households had access to a SVOD service in Q4 2023, representing a slight decrease from 67.3% in the previous quarter.
MetaBroadcast and Gracenote announced a three-year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.
Barb has released data from its “Establishment Survey” showing that 65.9% of UK households had access to a subscription video-on-demand service in the second quarter of 2023.
According to data from Barb, 19.08 million UK homes (67.4% of households) had access to a subscription video-on-demand service in the first quarter of 2023.