barb - Latest news

Research 8 FEB 2024

Two-thirds of UK´s households accessed a SVOD in Q4 2023

8 FEB 2024
The data comes from the Establishment Survey conducted by the british organization Barb indicates that 65%.4 UK households had access to a SVOD service in Q4 2023, representing a slight decrease from 67.3% in the previous quarter.

Content 7 DEC 2023

Barb taps MetaBroadcast and Gracenote to optimize TV audience measurement

7 DEC 2023
MetaBroadcast and Gracenote announced a three-year contract renewal by Barb, the UK audience measurement service, to operate its combined content ID and genre allocation system from January 2025.

Research 17 AUG 2023

How many households have access to a SVOD service in the UK?

17 AUG 2023
Barb has released data from its “Establishment Survey” showing that 65.9% of UK households had access to a subscription video-on-demand service in the second quarter of 2023.

Research 30 MAY 2023

How many people have access to SVOD services in the UK?

30 MAY 2023
According to data from Barb, 19.08 million UK homes (67.4% of households) had access to a subscription video-on-demand service in the first quarter of 2023.