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In Q2 2025, 69.7% of UK households—20.6 million homes—had access to an SVOD service, with Netflix (59.6%) and Prime Video (46.6%) leading and ad‑tier subscriptions rising notably, according to Barb data.

In Q2 2025, TV sets captured 43% of in-home YouTube viewing among adults (16+) and 53% among children (4–15), now tracked across 200 key channels in weekly audience reports.

UK's Barb has released data from its Establishment Survey showing that 20 million UK homes had access to an SVOD service, a slight dip from 20.1 million UK homes (68.8%) in Q2. 

This is what the data from the Establishment Survey developed by Barb, the industry’s standard for understanding what people watch, shows. Barb’s viewing data shows how new titles and library programming combine to drive time spent with these streaming services.Streaming services with a household penetration of more than 5% are reported.

This quality-assurance indicator is for Barb’s customers and companies in Barb’s Trusted Data Delivery Network, encompassing all partners providing industry-standard audience measurement.