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UK: SVOD access rises slightly, reaching 67.5% of households 4 JUN 2025

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UK: SVOD access rises slightly, reaching 67.5% of households

Barb reports 20.1 million UK homes used at least one SVOD service in Q1 2025, with Netflix leading at 59.2% penetration. Paramount+ posted the strongest quarterly growth, up 16% to 3.1 million homes, while Amazon Prime Video saw 87% of its 13.4 million homes on its ad-supported tier.