Latest news of battle-royale
23 MAY 2023
Data
Is complexity as big of an impediment as cost when it comes to new subscriptions?
Consumers have more sources of entertainment than they can easily use and are eager for solutions that allow them to simplify, according to the latest wave of Hub Entertainment Research’s “Battle Royale” study.
17 NOV 2022
Data
What sources of entertainment do younger consumers spend their free time on?
Young consumers are more engaged with entertainment of all kinds. In fact, people under 35 have an average of eight entertainment platforms they say are “must have” sources, according to Hub’s “Battle Royale” study.
26 MAY 2022
Data
The average US household consumes entertainment from almost 13 different sources
Hub’s inaugural “Battle Royale” study shows that the average US household consumes entertainment – video, music, gaming, podcasts – from almost 13 different sources, but only half of those sources are considered must-haves.