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Señal News > best-marketing-initiative-award

Latest news of best-marketing-initiative-award

Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award” 26 MAR 2025

Awards

Series Mania 2025: HBO and Max's “House of the Dragon” won “Best Marketing Initiative Award”

The official description for the campaign was “How a Global Call-to-Action Ignited the Realm by Dividing the Fandom into #TeamBlack and #TeamGreen.” The Season 2 premiere on June 16, 2024, became the biggest streaming day in Max's history, and the season went on to average 25M viewers per episode.